I can’t link you because I’m on mobile, but Lammily is a new fashion doll (still in conceptual development) designed by Nickolay Lamm. She has the same proportions as the average American 19 year old girl. Pretty cool, right? Body diversity in dolls is awesome, and so is the concept of a thicker doll. How could this possibly go wrong?
Unfortunately, Lamm’s brand seems less about showing diversity and representation and more about vilifying existing doll lines, basically shaming them for being a bad influence, holding unrealistic expectations, lowering girls’ self esteem, etc etc.
What makes other brands pop is their personality. Barbie’s slogan is “Be who you wanna be.” She shows that you can be anything (an athlete, a doctor, an astronaut, or a mother) and still choose to look glamorous while doing it. She may have unrealistic proportions, but she’s not marketed to be realistic. She’s marketed to be both pretty and capable.
And don’t get me started on all the great lessons that Monster High teaches, along with its amount of diversity, detail, and style.
Lamm’s slogan is “Average is Beautiful.” Not too shabby. What’s problematic about the whole thing is how this doll (who still has a flat stomach and a thigh gap) is expected to become a symbol of body positivity and self esteem boosting for little girls, when in reality she’s just a bland and boring white girl with no sense of fashion or personality. The joke is that she’s completely the kind of person you don’t want to be friends with and she also promotes a body-shaming, cookie-cutter brand of social justice that seeks to shift parameters and fails. Everyone who’s pissing themselves with excitement over this doll has no idea what fashion dolls are all about. And apparently, anything less than or greater than average ain’t beautiful, right?
The doll is named after its designer and is modeled after his face, which some people think is a bit vain of this guy who knows nothing about fashion or children’s media. Not to mention that he’s being hailed as a feminist hero by backers who love to slut-shame and throw other women under the bus to make themselves feel better! She represents John Green and Jennifer Lawrence basically